Never has a penguin
caused more trouble outside of a batman movie. If you are still a little
worried about the penguin then here are a few tips to keep you out of harm’s
way with regards to the Google penguin update. SEO-ing your eCommerce is pretty
difficult because when it comes to SEO it has more disadvantages than
advantages (the opposite of blogs).
Why
did they create the penguin?
They wanted to get rid of
keyword stuffers in websites, they wanted to punish people with purposeful
duplicate content, they wanted to get rid of link schemes, they wanted to get
rid of doorway pages and cloaked redirects as well as web spamming.
Please
note
The tips below are based
on a Google Penguin article that has been removed by Google. Some (if not all)
of the tips are still in the Google webmaster central blog, and in the
webmaster tools guidelines; however, they are no longer directly referenced by
Google as countermeasures against Penguin, they are simply usable guidelines.
This may be for two
reasons. The first may be because the way the Google penguin update works has
changed, or it could be that they do not want to host articles for every update
they do indefinitely and remove them after each update’s dust has settled. Or
there may be another reason why the articles on how to bounce back from the
Google Penguin update are no longer on the Google website or blog.
Do
not hide text or links
It is really tempting
because sometimes you need text on the page so your search engine result text
looks better, but adding the text messes up your design. It seems so much
easier to hide the text but you are not allowed, nor are you allowed to add
hidden links.
No
more cloaked redirects
You know you have entered
them into your website as they are not done for any legitimately white-hat
reason. Remove them or start by not adding them. Anything that tries to
manipulate the search engine is black-hat and so should be removed. It is also
a good idea to ignore the latest fads for getting to the top of the Google
search engine results because if it actually works then you can bet your false
gums that Google are working on an update that will make it not work.
Do
not send any automated queries to Google
You will start getting
weird error messages if you do this anyway and you will probably start thinking
you have been hacked. Just don’t do it and you will not get caught. Google are
not too keen on anything automated. Automatically created outgoing links on
your website or blog are going to cause you problems, so be wary of any tool
that says automated when it comes to SEO.
Be
careful of irrelevant keywords.
This is a tricky one, but
point may be that you should not be adding keywords manually (even though you
should sometimes). Try not to be too blatant with your keyword additions.
For example, if you have
added keywords about your waffle house into an article about pet grooming then
Google may have a problem with this (if they recognize what you have done).
Look
up the rules about duplicate content
Apparently Google does
have a method where you may put your article onto another website, but you have
to follow the Google method of doing things. There is also an issue with doing
the printer friendly thing correctly. Do it incorrectly and it looks as if you
are purposefully duplicating your content.
Well
duh!
Do not create pages so
you can host viruses, malware, etc, and do not create pages to add in phishing
software/
Do
not build websites just for affiliate advertising
Websites that were
clearly created just to put affiliate advertising on there are obvious and
punished. The content tends to be flimsy and most of focus seems to be on the
adverts and not on the user experience.
Do
not participate in link schemes
It is so easy for Google
to track all the people who used them. It is just a case of tracking patterns
and they have programs that do nothing but that. After the scheme has been
going for a while they will have identified the people involved and will punish
all the websites that took part. This means it will look like it is working at
first until you and all the others in the scheme drop from the Google search
engine results.
Author’s bio:
The guest post is written by Sonia Jackson from
www.cool-essays.com. She writes essays on different topics and can give you useful advice.
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